Our newest (and now award winning) IPA, "Hoppy, Hoppy, Joy, Joy" is out on shelves today, even if it is our own shelves! It is a royal purple was and is not the same as the Celebration IPA with the same color released quite awhile ago. Currently we are going solo on this batch, but if we have to sell all of the cases bottled right here through our pub, than so be it.
That brings me to another point (rant).... DO NOT AGE IPAs!!! IPAs are meant to be drank fresh and consumed before the hop character has faded. Has anyone ever read the label on a Russian River IPA? They only state this 20 or more times. There is no benefit to aging IPAs. Your wait will be rewarded with muted hops and dashed hopes. Do not patronize locations where they have a wide assortment of our IPAs - that means two things...1) they must charge an arm and a leg for them otherwise they would move (I have heard reports of a $17 of 2008 IPA near Wrigleyville!!!) and 2) they are irresponsibly buying (or being irresponsibly sold) this style of beer. Each one is 1-2 months older than the last, do you really want an old IPA? Aged beers are good if they are the right style - IPA is not that style. So, in conclusion as I get off my soap box, DO NOT AGE YOUR IPAS!!!